Jun Seo Lee (이준서)

Military service took place during a mandatory leave of absence.

Transferred to the University of Virginia.

• Built an automated cold email outreach system and a multilingual support feature, turning user needs into shipped product.
• Analyzed 5 competitors to find usability gaps, which informed the team's decision on conversational model development.
• Found a 13% increase in reply rate through an A/B test of the outreach system across 300+ users, leading the team to adopt a new strategy.

• Led three interns in building an ESG and CSR data-analysis workflow used for annual benchmarking across three industries.
• Queried ESG and CSR KPIs in SQL, cutting manual reporting time by 5 days.
• Designed Power BI and Tableau dashboards that track ESG trends and show sustainability benchmarks for internal reporting.

Letter of Recommendation

• Served embedded in U.S. Army units deployed to the Korean peninsula, alongside 1-41IN (4th Infantry Division), Tiger Squadron (3d Cavalry Regiment), and 2-3IN (7th Infantry Division).
• Promoted early from Private First Class to Corporal after ranking in the top 10% of performance evaluations across the battalion.
• Led and trained a four-person team, teaching best practices and standard operating procedures across 5+ missions and training exercises.
• Interpreted for joint ROK–U.S. Army operations and took part in 15+ major exercises, including joint ROK–U.S. training, live-fire and situational training exercises, and THAAD security operations.

• Shifted the marketing strategy toward short-form content, increasing social media viewership by 28%.
• Produced 4 scripts and storyboard concepts for an advertising campaign on the company's social media pages.
• Analyzed social media trends and algorithms to identify the KPIs and strategies that would raise traffic and purchase conversions.

• Led reading and writing classes for 30+ elementary students, focusing on interpretation, grammar, and presentation.
• Coached students in public speaking to improve their clarity and confidence.

• Taught weekly Zoom classes for middle and high school students on English, public speaking, and global politics.
• Developed tailored lesson plans to strengthen students' analytical writing and presentation skills.

• Designed dashboards of relationship manager data to help make a local Indonesian bank's evaluation system more efficient.
• Built the Insurance Customer Centricity Market Sensing analysis with the project manager, covering the insurance industry in Indonesia and Southeast Asia.
• Presented the analysis to a state-owned insurer, informing its 2021 digital transformation across internal tools and customer-facing operations.
• Developed a marketing strategy to attract new customers to the company's online seminars and support consumer-centric consulting on online platforms.

Letter of Recommendation

• Supported the supply chain transition for the firm's new PPE production division during the COVID-19 outbreak in Indonesia.
• Conducted cultural and socioeconomic research to inform product distribution and government-backed aid requests.
• Helped coordinate the distribution of PPE to charities and government organizations.

• Developed a new marketing strategy for an education collaborative in Texas, using R and Excel to find gaps in its current approach.
• Designed a new management system for SOP documentation for an advocacy organization in Virginia, streamlining workflows and making its training and emergency response guidelines clearer.

• Create financial statements, funding requests, and inventory records using Microsoft Office Suite.
• Maintain and order pool equipment worth $3,000, keeping it available to members throughout the school year.

• Directed a new external relations strategy that increased unique interactions across all social media pages by 36%.
• Co-led a philanthropy campaign that raised $1,900+ for the National Marrow Donor Program.

• Raised $400+ for the Blue Ridge Area Food Bank by selling imported Japanese sweets and snacks at a one-day event.

• Helped teachers and program coordinators run the JIS Academy summer program for children ages 4–11, leading activities including sports and games.

• Recognized for exemplary conduct and discipline during my military service.

• Recognized for meritorious performance while serving with U.S. Army units as a KATUSA.

Certificate of Achievement

• Promoted early from Private First Class after ranking in the top 10% of performance evaluations across the battalion.

• Completed a 30 km march carrying an 11 kg rucksack in 4.5 hours.

Certificate

• Named to the Commandant's List for outstanding performance during KATUSA training.

KATUSA Training Academy Diploma

• Graduated at the top of my company in basic training.

Certificate (Korean)

• Recognized by the national fraternity organization as a rising leader in the 2022–2023 academic year.

Listed on Lambda Phi Epsilon's Website

• Scored 30 in Listening, 30 in Writing, 29 in Speaking, and 28 in Reading.

Certificate of Completion